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Analysing Moving Image Texts
![](3D"master04_background.jpg")
The Karate Kid
Released
in 1984
Distributed
by Columbia Pictures
The Matrix
Released
in 1999
Distributed
by Warner Brothers
=
=
Columbia Pictures
R Founded in 1920
R Produced Westerns and comedies
=
;
RMoved
towards TV with Batman & Robin in 1940s
R Sold in 1989 to Sony
RNow part of Sony
Pictures
Warner Bros
<=
span
class=3DBB style=3D'position:absolute;left:-4.65%'>RSubsidiary of A=
OL Time
Warner
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RFounded in 1918=
RWarner Bros ope=
rations
include: WB Studios, WB Pictures, WB Animations, WB TV<=
/div>
Regulation and Control
R=
![](3D"slide0016_image003.jpg")
Parental Guardian
R'PG' Parental Guidance - General
viewing, but some scenes may be unsuitable fo=
r <=
span
style=3D'font-family:Arial;mso-ascii-font-family:Arial;font-size:88%;color=
:#2F6693'>young
children unaccompanied children <=
span
style=3D'position:absolute;top:32.23%;left:4.8%;width:91.15%;height:9.91%'=
>of
any age may watch. A P<=
span
style=3D'font-family:Arial;mso-ascii-font-family:Arial;font-size:88%;color=
:#2F6693'>G film should not
disturb a child aged around eight or older.
However, parents are advised to consider wheth=
er
the content may upset younger or more
sensitive children.
12 and 12a
=
R1=
2A S=
uitable
for 12 years and over. No-one younger than 12=
may
see a 12=
A film in a cinema unless a=
ccompanied
by an adult. No-one younger than 12 may re=
nt
or buy a 12 rated video or DVD.
Responsibility for allowing under-12s to vi=
ew
lies with the accompanying or s=
upervising
adult.
Marketing and Promotion
RWhere
would we have seen these trailers at the time of release?=
3;
RWould
the matrix trailer have been marketed any differently to the Karate
Kid? What advances in technology has there been?
RHow
else might have the films been marketed?
Semiotics
Signs, Codes & Conventions
<=
/div>
R
Denotation, Denotes, Connot=
ation,
Connotes, Symbolises, Symbolic, Iconic, Signifi=
er,
SignifiesShot Types, Camera Angles
& Movement
R
REstablishing Shot, Long Shot, CU, ECU,
R
RLow Angle, High Angle, Point of View (POV),
R
RTracking Shot. Panning,
Zoom
R
R
R
Editing & Special FX
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RMontage, Cuts,
Continuity
<=
span
class=3DBB style=3D'position:absolute;left:-4.77%'>RDiegetic & =
Non
Diegetic Sound
<=
span
style=3D'visibility:hidden'>R
<=
span
style=3D'visibility:hidden'>R
Realism
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RVerisimilitude&=
#13;
<=
span
style=3D'visibility:hidden'>R
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RGeneric
Verisimilitude
<=
span
style=3D'visibility:hidden'>R
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RCultural Verisi=
militude
Mise-En-Scene
R“all that the direct=
or
‘puts into the scene’ and records on
camera”
<=
span
style=3D'visibility:hidden'>R
RWho, what, wher=
e - characters,objects,
make-up, costumes, props, lighting, sounds etc…The Star System
<=
span
style=3D'visibility:hidden'>R
RStar Vehicles -
important part of a film’s iconography
<=
span
style=3D'visibility:hidden'>R
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RSignifiers of
meaning
<=
span
style=3D'visibility:hidden'>R
Uses & Gratifications Theory
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RDiversion
<=
/span>
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>R Surveillance
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RPersonal Identi=
ty
<=
span
class=3DBB style=3D'position:absolute;left:-4.96%'>RPersonal Relati=
onships
Narrative & Genre
RStory - form, Structure &a=
mp; conventions.
<=
span
style=3D'visibility:hidden'>R
<=
span
class=3DBB style=3D'position:absolute;left:-4.21%'>REquilibrium,
Disruption, Resolution
<=
span
style=3D'visibility:hidden'>R
RCharacters: Her=
o,
Villain, Helper, Damsel in Distress
<=
span
style=3D'visibility:hidden'>R
' + ENDSHOW_MESG + '
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